The Let’s Color Campaign from Delux which is just now getting traction in the states, but has apparently been going on for a while, has Delux paints going to cities around the world, bringing as much paint as anyone could want, and commencing to “Colour” all types of public and private buildings.
This short documentary features footage of locals in Rio de Janeiro, London, Paris, Istambul, and Jodhpur India, going completely color crazy.
I was particularly interested in the time ramping technique they used in their timelaps. The letcolor youtube user gave clarification:
We used motion control to track very slowly at 0.5mm per second or slower. Some of the moves took 90 minutes in real time For the shot at the start we tamped the camera tps, iris and exposure time in sync to move from 25fps to 0.1fps – all in camera!
A while back I heard the architect James H Kunstler give an excellent speech arguing:
What we have in America is a nation of places not worth caring about.
Here is Kunstler’s speech:
The idea is something that has been sticking with me for a while. In many cities in the US we haven’t taken the time to build them to connect with us on a human level as opposed to a utilitarian one. Thats one reason the Let’s Color connected with me. I will say that painting places with much color is something I’d like to do, and its something I will do at the next opportunity because places should be worth caring about.





July 10th, 2010 by Kris in Architecture, Campaigns, Community 1